Choice Hotels Asia Pac welcomes Quality Apartments Melbourne Central

Choice Hotels Asia Pacific is excited to welcome Quality Apartments Melbourne Central to the group.

Located in a prime CBD location on Little Bourke Street, Quality Apartments Melbourne Central is situated in the heart of the city, right next to the Emporium, Australia’s largest designer shopping precinct, and Bourke Street Mall.

The property is full of heritage charm, with a boutique feel complimented by modern furnishings with a collection of spacious one- and two-bedroom apartments.

Choice Hotels Asia Pacific CEO Trent Fraser said Quality Apartments Melbourne Central is an exciting addition to the hotel groups inner city offering, giving travellers a boutique short or longer-stay apartment accommodation option right in the heart of Melbourne city.

“Quality Apartments Melbourne Central ticks all the boxes for our new “Bleisure” traveller. It’s a home-away-from-home when travelling for business and is the perfect location to extend those stays into the weekend, with CBD shopping, tourist attractions, dining, and entertainment right on your doorstep,” he said.

The hotel is the fourth partnership between Choice Hotels Asia Pacific and hotel management company 1834, joining three Adelaide hotels in the management services and franchise services alliance.

“Being part of the globally recognised the Quality Hotel brand gives Quality Apartments Melbourne Central the ability to leverage our marketing and distribution channels and benefit from partnerships that are a struggle to achieve or maintain when you go it alone,” said Mr Fraser.

1834 CEO Andrew Bullock says he is excited to be partnering with Choice in this strategically located property.

“We’re seeing huge demand growth, and 1834 are particularly excited to be working in the Melbourne market with Choice Hotels as a franchise partner.

“Choice Hotels is a wonderful franchise and brand partner for us. While we’re working every day in the business and on the businesses, they bring to the table a huge amount of leverage and opportunities from sales and distribution channels, but also a suite of globally recognised brands, and a valuable loyalty program,” says Mr Bullock.

Being part of the Choice Hotels Asia-Pacific network means properties benefit from the over 510,000 strong local loyalty program driving domestic bookings, and a 51-million-member international loyalty program.

For more information on the benefits of partnering with Choice Hotels Asia Pacific contact us.

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