With effect from 1 July 2022, Choice Hotels in India will transition from a direct franchise market to a master franchise model.
Under this arrangement, Suba Group of Hotels will assume responsibility as master franchise holder for the 58 Choice Hotels properties open and under development in India, and hold the exclusive rights to develop the Clarion™, Quality™ and Comfort™ brands in market.
All franchised hotels will remain within the Choice Hotels network under brand, and will continue to benefit from the extensive marketing, distribution, and franchisee performance services currently in place.
Choice Hotels Asia-Pacific CEO Trent Fraser said: “We’re incredibly excited to work with Suba Group of Hotels as we look to the next 15 years of portfolio growth for Choice Hotels in India.”
“Suba has an almost 30-year history in the region and has built a strong local offering in the midscale and upscale markets. Bringing the Clarion, Quality and Comfort brands to their portfolio is a natural fit, and we are delighted to welcome them to the Choice Hotels global network as a master franchisee.”
“The master franchise model has worked exceptionally well for Choice Hotels in other markets throughout Asia-Pacific, and indeed around the world. We’re confident in the collective value proposition this represents for current and prospective franchisees and are looking forward to welcoming many more properties to the Choice Hotels network in India through our collective efforts with the Suba team.”
Suba Group of Hotels Managing Director Mansur Mehta said: “We are delighted to acquire the exclusive master franchise rights to Choice Hotels’ Clarion, Quality and Comfort brands in India.
“Our dedicated team are excited by the opportunity to service and further develop these trusted and well-recognised brands as we look to aggressively expand within the region”.
About Choice Hotels Asia-Pacific
A good night’s sleep in a comfortable bed is something we all look forward to while travelling. And at Choice Hotels Asia-Pac this is a priority for us. Choice Hotels brands include the Ascend Hotel Collection, Clarion, Quality, Comfort and Econo Lodge. Choice Hotels Asia-Pac is a wholly-owned subsidiary of Choice Hotels International, Inc., a publicly listed (NYSE: CHH) company in the United States with over 7,000 hotels and nearly 600,000 rooms in 35 countries and territories.
About Suba Hotels Group
Suba Hotels is a wonderful bevy of luxurious smart hotels in India attracting today’s leisure and business travellers. With footprints in the heart of major cities across India, Suba Hotels caters to modern travellers providing a unique journey of luxurious living combined with unparalleled facilities at affordable prices. Our brand is a beautiful marriage between Suba Hotels, a group of cost-effective luxury hotels, Click Hotels, a boutique collection of smart budget hotels, and 1589 Hotels, a cluster of elegant and affordable hotels. Choose to stay with us and enjoy a splendid sojourn in spacious and sophisticated rooms, rejoice and celebrate your events at our dynamic venues, and cherish a delightful dining experience at our signature restaurants.
This communication includes “forward-looking statements” about future events, including anticipated development and hotel openings. Such statements are subject to numerous risks and uncertainties, including construction delays, availability and cost of financing and the other “Risk Factors” described in the Annual Report on Form 10-K and quarterly reports on Form 10-Q of Choice Hotels International, Inc., any of which could cause actual results to be materially different from our expectations.