Leading international hotel franchise group Choice Hotels Asia-Pac continues to grow its Quality portfolio, welcoming two new properties to the well-recognised brand. Quality Apartments Adelaide Central in Adelaide, South Australia and across the Tasman, Quality Suites Central Square in Palmerston North, New Zealand.
The two properties join the global hotel group at an exciting time for the tourism industry at large, as it looks forward to the anticipated leisure travel boom across the domestic market.
Both formerly Quest branded properties, the new additions to Choice Hotels Asia-Pac demonstrate the strong value a global brand can bring to independent hotels, as the accommodation sector looks to recover post COVID-19.
Quality Apartments Adelaide Central, located in the Adelaide CBD, is a recently refurbished property comprising of stylish one and two-bedroom apartments. The property is located inside the historic T&G building, once Adelaide’s first skyscraper hotel with a long-standing reputation as one of Adelaide’s most iconic high-rise buildings, built in the early 20th century.
The property is the first in a partnership with 1834 Hotels, a white-label management solution for investors, freehold owners and lease hold owners. In partnership with Choice Hotels Asia-Pac, 1843 Hotels will manage the operations of the property, whilst leveraging the sales, marketing and distribution power of Choice Hotels.
The property offers self-contained apartment-style accommodation, ideal for a leisurely and relaxing weekend, corporate trip or extended stay. Amenities include open plan living, complete with kitchen, lounge and dining facilitates. Dry cleaning, laundry and business services are also available upon request.
Conveniently located in walking distance from popular attractions, guests can explore the Art Gallery of South Australia, South Australian Museum and Town Hall, and is the ideal base for day trips to the Barossa Valley, Kangaroo Island or heritage listed Hahndorf.
Quality Apartments Adelaide Central further bolsters Choice Hotels Asia-Pac’s footprint in South Australia, with a three-property partnership with the Haus Group announced in late 2020. The Manna by Haus, Ascend Hotel Collection, The Studios by Haus, Ascend Hotel Collection and The Lodge by Haus, are each located in Hahndorf in the Adelaide Hills, a popular leisure destination in the region.
In Palmerston North, New Zealand, Quality Suites Central Square is located in the main city centre on The Square. Guests can expect the highest level of service and comfort, with a 24-hour self-check-in desk, pet friendly amenities and rooms complete with an equipped kitchenette.
Quality Suites Central Square is ideally positioned in Palmerston North for both leisure guests as well as corporate travellers. The region has a long-standing reputation for being home to the headquarters of several nationally and internationally renowned companies, including GSK (GlaxoSmithKline), Toyota New Zealand, FMG Insurance, New Zealand Pharmaceuticals Limited and more.
Trent Fraser, CEO of Choice Hotels Asia-Pac, said the growth of the Quality portfolio comes at a promising time for hotel operators with the increasing demand for leisure travel and short breaks. “I’m thrilled to be welcoming these established hoteliers to our network and look forward to growing both properties this year across Australia and New Zealand, as we seek to put the challenges of 2020 behind us,” he said.
“Further expanding our portfolio across the Quality properties is a key priority, with the opportunities for mid-scale accommodation rapidly increasing. It’s clear to us that leisure travellers are opting for affordable stays to draw the most out of experience-led holidays.”
For booking details or for more information, visit ChoiceHotels.com.au.
