Choice Hotels Japan adds 22 properties to flagship Comfort brand

Leading hotel franchisor Choice Hotels Asia-Pac in conjunction with Choice Hotels Japan has welcomed 22 new properties under the group’s flagship Comfort brand.

The new additions, signed under a management agreement with Hoshino Resorts REIT, extends Choice Hotels Japan’s portfolio to 96 in key destinations. During their two-decades of collaboration with Choice Hotels, Choice Hotels Japan has made significant investment to establish their mid-scale dominance in the booming Japanese accommodation landscape.

“This agreement is a significant step forward for Choice Hotels Japan in an extremely competitive market,” said Choice Hotels Asia-Pac’s CEO Trent Fraser.

“As master franchisor, seeing bold deals like this come to fruition gives us further confidence we’ve selected the right business partner to help drive growth in Japan. We couldn’t be prouder and we’re in full support of the Choice Hotel Japan team’s approach to seizing opportunities for expansion,” Mr Fraser added.

With domestic and inbound demand at all-time highs, President & Director of Choice Hotels Japan Takeya Muraki is pleased to extend the group’s presence in key locations for business and leisure guests.

“We have more guests than ever seeking accommodation options across Japan and we’re confident these new additions establish us as the brand of choice for travellers seeking reliable, value for money accommodation,” said Mr Muraki.

“The new portfolio additions are strategically situated to complement the locations of our existing hotels and we’re looking forward to supporting Hoshina Resorts REIT to attract guests in these high-demand areas.”

Choice Hotel Japan’s extensive portfolio covers all major cities in the country and boasts the first Ascend Hotel Collection property in Asia, Hotel Around TAKAYAMA, launched in August last year. Additionally, existing property Comfort Hotel Nagoya Meieki Minami received the prestigious Choice Hotels International’s Best of Choice Award at the group’s Annual Convention in Las Vegas in April.

The 22 new Choice Hotels Asia-Pac Japan properties include:

  • Comfort Inn Shiojiri Kita Inter
  • Comfort Inn Sana Fujioka Inter
  • Comfort Inn Suwa Inter
  • Comfort Inn Toyokawa Inter
  • Comfort Inn Tosu
  • Comfort Inn Chiba Hamano
  •  Comfort Inn Kumamoto Miyukifueda
  • Comfort Inn Utsunomiya Kanuma
  • Comfort Inn Fukui
  • Comfort Inn Fukushima Nishi Inter
  • Comfort Inn Niigata Chuo Inter
  • Comfort Inn Nagasaki Airport
  • Comfort Inn Hitachinaka
  • Comfort Inn Tsuchiura Ami
  • Comfort Inn Kofu Isawa
  • Comfort Inn Zentsuji Inter
  • Comfort Inn Munakata
  • Comfort Inn Ichinoseki Inter
  • Comfort Inn Karuizawa
  • Comfort Inn Himeji Yumesakibashi
  • Comfort Inn Kurashiki Mizushima
  • Comfort Inn Kagoshima Taniyama

Choice Privileges members can earn points for their point-eligible stays at over 7,000 hotels worldwide. These include participating Ascend Hotel Collection, Clarion, Quality, Comfort and Econo Lodge properties in the Asia Pacific region.

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