Leading hotel group, Choice Hotels Asia-Pac, has announced a new partnership with United Petroleum to propel its award-winning Choice Privileges loyalty program in Australia, ahead of the peak summer holiday season.
As part of the new partnership, members of Choice Privileges can enjoy four cents per litre off petrol every time they fill up at one of United’s participating 370+ service stations located across Australia.
The initiative aims to increase the value of the program for Choice Privileges members and encourage more Australians to support regional tourism by hitting the highways and byways and taking a road trip holiday.
Recent research commissioned by Choice Hotels shows that 80 per cent of Australians are picking road travel as the preferred mode of transport for short breaks in 2021, making the partnership between Choice Hotels and United Petroleum a natural alignment.
Choice Hotels Asia Pacific’s Senior Director of Strategy, Sales and Marketing, Kari Hunter said it was more important than ever for brands to work together to support the tourism sector and help Australians explore their own backyard.
“Australians want to get on the road and support regional tourism so a partnership with United Petroleum makes perfect sense, allowing us to give our customers rewards and benefits that help them go further as they explore Australia,” said Ms Hunter.
Judith Russell, Chief Loyalty Officer at United Petroleum, said: “It is fantastic to be partnering with Choice Hotels in time for the busy Christmas period and being able to support travellers as they hit the road. One of the best ways to see our country is on a road trip and we’re proud to be powering Aussies as they get away.”
To celebrate the launch of the partnership and inspire Australians to lock in more long Choice Hotels and United Petroleum are giving Australians the chance to ‘Win A Year of Long Weekends’ as part of a new competition. With one lucky winner the opportunity to build an action-packed itinerary of local travel in 2022 with a $5,000 Choice Hotels travel voucher and $3,500 United Fuel Gift voucher.
To find out more visit: https://www.choicehotels.com/en-au/choice-privileges/promo/win-long-weekend