Choice Hotels welcomes Comfort Hotel Melbourne Central

AU971 Comfort Hotel Melbourne Central joins the Choice Hotels group

Leading international hotel franchise group Choice Hotels Asia-Pac is thrilled to announce its latest property addition located in Melbourne’s CBD, bolstering its established metropolitan portfolio.

The new property – Comfort Hotel Melbourne Central – offers central stays to all of Melbourne’s most attractive and iconic experiences, making it the perfect staycation experience for families, friends and couples who want a base in the heart of the city, to explore the best of Melbourne.

Situated within walking distance to several well-known shopping precincts including Melbourne Central, Emporium and the high-end of fashion district of Collins Street as well as Chinatown, the National Gallery of Victoria, Carlton Gardens and more, the Comfort Hotel Melbourne Central is the ideal home away from home residing in Melbourne’s cultural heartland.

Comfort Hotel Melbourne Central’s General Manager, Samir Chandnani, brings global experience to the Choice Hotels network as a third-generation hotelier with family properties spread from India and New Zealand.

The hotel has 54 modern and spacious hotel rooms, with one- and two-bedroom apartments with full kitchens and laundry facilities. All major trams, trains and buses are also easily accessible and are less than 0.1km from the hotel front door.

Mr Chandnani said he was excited about the return of international travellers driving occupancy in 2022 and beyond.

Mr Chandnani said: “COVID has shown us the importance of being part of a strong network that can reach an audience beyond the local market. Now that Australia is open, it is a wonderful time to capitalise on this opportunity and get overseas travellers excited about what Melbourne has to offer.”

Trent Fraser, CEO of Choice Hotels Asia-Pac, said: “I’m thrilled to grow our metropolitan portfolio and welcome Mr Chandnani and his family to our network. There is no doubt that Melbourne’s CBD was hit hard during the pandemic, but with holidays at the forefront of the agenda now, particularly for international visitors, we’re looking forward to delivering on strong growth for our CBD hotels.”

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