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Keeping up with the rapid changes and associated costs in today’s market is a huge challenge. But you don’t need to go it alone.

As a partner, Choice Hotels Asia-Pac is committed to your success. Supporting your needs, lowering your expenses and driving your revenue growth is our primary focus.

Our expert Business Development Managers are on-hand now to discuss the best opportunities for growing your business together, from sales and distribution expansion to brand and marketing opportunities.

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About Choice Hotels Asia-Pac

Built on 80 years of experience and innovation, and with 7,100 hotels world-wide, we understand the importance of having a skilled support network in your corner.
Headquartered locally in Australia, our focus is on giving you the tools and support you need to drive guests through your doors, increase your revenue and reduce your costs.
Melton Highway Taylors Lakes

Ascend Hotel Collection

The upscale Ascend Hotels Collection is a membership of independent hotels with unique names and signature styles.
This ‘soft brand’ range gives operators the freedom to retain individual personality while using Choice Hotel’s distribution network, opening doors to a booming market of leisure, corporate and experience-seeking travellers.

You don’t need to go it alone.

Our development managers are on call to explore the options and opportunities for growing your business, from property support to marketing and technology.

Thinking of hotel financing?

Is your project a good candidate for financing? Learn more about financial risks and top four reasons for hotel failure.

Choosing a Location

Learn about the key principles to choosing a profitable location, along with emerging markets and opportunities.

The Power of Soft Branding

What is soft branding and why has it become such a valuable marketing strategy? Learn about the market benefits and trends.

Third-Party Hotel Management

The overall goal of the third-party manager is to increase the value and profitability of your property. Learn about why to consider third-party managers and how they can help.

Super Branding

Super Brand has a reputation for superior service, global brand recognition and an established identity. Learn about how big brands engage, influence and build loyal communities.

Hotel Financing

Choosing a Location

The Power of Soft Branding

Third-Party Hotel Management

Super Branding

Ascend Brochure

Partner Brochure