Engage a global network of loyal travellers.

Reward your loyal guests with access to the savings and benefits provided by our Choice Privileges loyalty program.

With over 700,000 members across the Asia-Pac region and more than 63 million members globally, the Choice Privileges loyalty program is a major source of repeat bookings and goodwill for our guests.

We know that our loyalty program members:

  • Stay more often – 38% of active members will make two or more bookings in their first year of membership, and 50% of Choice Privileges sign-ups on property are return guests.
  • Spend more – an active member will spend approximately $500 in their first year of membership, and 50% of members spend money on food and beverage during their stay.
  • Stay longer – a new member stays 52% longer than an average booking.
  • Make your money – RevPAR growth for properties that actively promote our loyalty program is, on average, higher than those that do not.

Find out how the Choice Privileges program gives your hotel the opportunity to drive loyalty and generate bookings at a lower cost.

Choice Hotels Franchise Benefits - Loyalty

Grow your business with Choice Hotels

Choice Hotels Value as a Franchisee

Are you ready to move your business to the next level?

Our development managers are on call to explore the options and opportunities for growing your business.


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