Choice Hotels International is the largest hotel franchise worldwide with over 7,000 hotels in 41 countries.

Our Asia-Pacific network of 300+ properties is located in regional, metro and capital cities, encompassing five diverse brands that continue to outperform competitors on revenue per available room (RevPAR), and drive higher than average rates into our hotels through the Choice Privileges Loyalty program.

Offering guests a wide variety of accommodation options, offering guests a wide variety of accommodation options in the upscale, midscale and economy classes, we also pride ourselves on the high volume of direct business bookings achieved through our loyalty program and extensive marketing initiatives

We are headquartered locally in Australia – understanding the importance of having a local to help support your needs and drive your revenue growth.

We do not charge any commissions for all bookings you receive via our call centre or Choice websites (excluding travel agents). We also offer very competitive OTA and GDS commission rates enabling you to reduce operating costs.

As we do not own or manage any of our hotels, motels and resorts, we risk no conflict of interest.

Our fees are competitive in the market place and our experienced Development Managers will tailor the partnership to your needs and can do so through a personal consultation at your convenience.

Fees includes registration to LAUNCH (Learning, Accessing, Understanding, Navigating Choice Hotels)  and detailed training resources, sales and marketing initiatives targeting travel agents, loyalty card members, corporate clients, and PR activity for your property.

When partnering with Choice you’ll also be paired with an experienced Franchise Performance Manager, who will be your direct contact to assist wherever possible and whenever required. Your designated Franchise Performance Manager will conduct training with you and your team within 48 hours of your online date.

Our central reservations team is also available 24/7 to convert bookings, manage reservations and ensure guests are welcomed.

We provide customised, flexible training to meet your hotel’s needs and budget, ensuring our proven resources are available to maximise the return on investment potential. We are dedicated to working with you to ensure you have the tools you need to succeed.

We also have a training department that offers a variety of seminars via webinars, regional training, Choice University™ and formal qualifications available through our arrangement with the William Angliss Institute.

Choice Hotels Asia-Pac provides significant marketing and sales support to all franchisees. Our aim is to drive bookings into your hotel to capture the best market share possible through established corporate partnerships, preferred distribution status, sophisticated tender processes and an award winning loyalty program

The Choice Hotels Asia-Pac sales team managed by the Senior Sales Manager Asia-Pac, consists of a group of professional and driven Business Development Managers and Executives whose role, with the assistance of the sales support team, is to deliver qualified clients to our properties throughout the Asia-Pac region.

Our comprehensive digital media strategy provides training across social media channels, as well as access to high-quality tools, assets and templates designed to help you optimise your social media presence and enhance engagement that converts to bookings.

Choice Hotels Asia-Pac also invests millions of dollars in targeted media every year across TV, radio, print and billboards, strategically designed to influence travel choices and increase conversion.

You’ll benefit from our paid search advertising and meta advertising across TripAdvisor, Trivago and Google,maximising your visibility and ensuring premium position on search engines. Also included is the high volumes of engaging and inspirational content on websites such as needabreak.com, which regularly profile Choice Hotel properties while promoting nearby events and attractions.

Our award-winning program Choice Privileges now rewards over 500,000 members across Asia-Pac for their business, driving a huge volume of direct online bookings and providing significant value to our network of properties. 50% of our members will book direct generating, over $20 million in revenue to our hotels representing an impressive 117,000 room nights.
Representing more than 300 properties open or under development, Choice Hotels Asia-Pac offer five brands, from the unique ‘soft brand’ of the boutique Ascend Hotel Collection, to the first-class Clarion, Quality, Comfort and popular Econo Lodge ensuring your property will successfully align in a way that suits your business model.

The upscale Ascend Hotels Collection is a membership of independent hotels with unique properties and signature styles. Classed as a ‘soft brand’, this range gives operators the freedom to retain their individual personality and name, while extending their reach through Choice Hotel’s extensive distribution network and opening the doors to a wide market of ‘experience-seeking’ travellers.

Our Choice Central reservation system is a multi channel platform which reinforces direct sales and a lower cost of acquisition. CRS offers real time updates of room rates and availability and an efficient management of distribution channels.

Our sales team receives over 900 tenders per annum. These tenders win large amounts of business that filter through our regional, metro and city hotels.

No – whilst we have a proprietary property management system choiceADVANTAGE, we also have the option of a 2 way interface (Site Connect) which enables a direct connection between your existing PMS and our CRS.

Our aim is to lift demand so you can increase your rates. The expertise from our Franchise Performance Managers will guide you in rate setting however you are entirely free to manage your own rates.

Choice Hotels leverages its brand size, scale and distribution to create the most competitive partnerships in the industry with all of the major Online Travel Agencies and the Global Distribution System. Our Development Managers can elaborate on the potential savings you could benefit from.
Our revenue management program is designed to drive increased revenued to your property through forecasting and strategy recommendations from a highly trained revenue manager. The current average ROI on this service is 5 to 1 and represents an average payback period of less than four months.
Our supply partners are some of the regions best. We leverage our scale to help reduce your costs on a broad range of products and services. Whilst it is not mandatory to use our preferred supplier network, we encourage you to compare.

We see procurement as a key strategic advantage. We have increased our investment in the procurement services team and are building the foundation to deliver class-leading solutions for our Franchisees.

Are you struggling to keep hotel costs low?​

You don’t need to go it alone. Find out how we can help you reduce expenses while growing market share.

Why Choice Hotels?

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