Choice Hotels Asia-Pac, in collaboration with La Vie Hotels and Resorts, is proud to introduce
Quality Resort and Spa Patong Beach, which official opened on 27 March 2022. The upscale resort located in the heart of Patong Beach, Phuket, is the first Choice Hotels property to launch in Thailand, as its portfolio expands across Southeast Asia.
With a prime beach-side location, Quality Resort and Spa Patong Beach features 88 rooms, 12 of
which are poolside, surrounded by lush tropical gardens. It is an ideal destination for those
wishing to enjoy in Patong’s vibrant atmosphere while also relaxing in a tranquil haven. Guests
can also explore Patong Beach and its myriad of activities just steps from their room. The resort
offers several dining options for guests, including a Thai – Indian themed all-day dining
Restaurant, a Pool Bar, and James & Joyce – a lively Irish Pub.
Trent Fraser, CEO of Choice Hotels Asia-Pacific said the groups expansion into Thailand was an
exciting step for the franchise group. “We are delighted to bring this resort destination into the
group and offer a trusted, quality brand experience in the popular Patong Beach destination,”
said Mr. Fraser.
“Thailand and south-east Asia are popular destinations for Australian holiday makers and as
international travel returns, we are proud to be able to offer a Choice Hotels brand option in this
market,” he said.
“We have found guests are seeking extra support and security during these uncertain times and
enjoy the familiarity of recognised brands like Quality Resort and Spa Patong Beach. With over
7000 properties globally, our guests can feel at home as they return to international travel,” he
added.
Mr Amardeep Singh Khanijow, owner of Quality Resort and Spa Patong Beach Phuket said he is
thrilled to be welcoming guests to the revitalised property, and back to Phuket. “”I remember as
a child fighting my way through the jungles of Patong Hill to get to Patong Beach. I travelled
early in my career and, having started one of my earliest businesses in Patong, this area has
always held my imagination,” said Mr Khanijow.
“I have taken the time during the pandemic to consider what guests coming back to Phuket will
want in a post-COVID era and our alliance with an international hotel chain like Choice Hotels
will position us perfectly to serve our guests as tourism returns. I can’t wait to share my pride
and vision as Phuket welcomes visitors.”
Mr Jerry Xu, CEO of La Vie Hotels and Resorts said: “As a master licensee of Choice Hotels in the
region, La Vie Hotels & Resorts plans to grow the Choice Hotels portfolio in select markets
throughout Asia-Pac over the next several years, and Quality Resort and Spa Patong Beach
Phuket will set the standard for many more to come,” said Mr Xu.
“We are thrilled to be opening this hotel, right in the heart of Patong Beach and we’re confident
that as international tourism returns, travellers will be drawn to the property, not only for its
location and its facilities, but because they have the peace of mind, knowing they have an
internationally recognised hotel chain helping to ensure that safety and hygiene protocols
are held to the highest standard.
Forward-Looking Statement
This communication includes “forward-looking statements” about future events, including
anticipated future development. Such statements are subject to numerous risks and
uncertainties, including construction delays, availability and cost of financing and the other “Risk
Factors” described in the Annual Report on Form 10-K and the Quarterly Reports on Form 10-Q
for Choice Hotels International, Inc., any of which could cause actual results to be materially
different from our expectations.
About Choice Hotels Asia-Pac
A good night’s sleep in a comfortable bed is something we all look forward to whilst travelling.
And at Choice Hotels Asia-Pac this is a priority for us. Brands underneath the Choice Hotels
banner include the Ascend Hotel Collection, Clarion, Quality, Comfort and Econo Lodge. Choice
Hotels Asia-Pac is a wholly-owned subsidiary of Choice Hotels International, Inc., a publicly listed
(NYSE: CHH) company in the United States with over 7,000 hotels and nearly 600,000 rooms in
35 countries and territories.
About La Vie Hotels and Resorts
Established in 2000, La Vie Hotels and Resorts is a third-party hotel management company with
operations across the Asia-Pacific region. La Vie is an owner focused operator that provides a
unique ‘one-stop shop’ approach resulting in a cohesive and strategic response to their clients’
real estate objectives within Hospitality. The portfolio represents a collection of diverse
properties: business hotels in bustling CBD, family resorts in popular tourism destinations or
boutique art hotels hidden in sough after neighbourhoods. The group currently operates hotels
across Australia, Bhutan, China, Maldives, Myanmar, Thailand, UAE and Ukraine.
