COMFORT franchise opportunities
Together, these systems support improved performance, higher-quality demand and more efficient operations well beyond conversion.
Designed to appeal to both business and leisure travellers
A highly recognised midscale brand with broad market reach
Benefit from booking platforms, distribution channels and ongoing support.
Access Choice Privileges™, our global loyalty program.
Capture everyday travel demand with a brand travellers recognise and choose with confidence.
Comfort™ is a leading midscale brand designed for properties looking to appeal to a wide range of travellers seeking convenient, great value stays across both business and leisure segments.
It supports your property with strong brand recognition and broad market reach, helping you stay visible and competitive across regional and metropolitan locations.
Well-positioned for both short stays and repeat visits, Comfort™ appeals to travellers looking for accessible, well-located accommodation, supporting a high volume of bookings across a wide range of travel needs.
The result is a recognised, value-focused brand that helps you capture consistent, everyday demand and keep your property front-of-mind for travellers in your market.
comfort properties
What our partners say
We joined Choice Hotels 14 years ago under the Comfort brand which gave us access to lots of new distribution areas. I weighed the budget we had to spend on our marketing with what Choice Hotels could achieve, and found they would penetrate the market a lot better for us. Over the years, we have seen our revenue grow considerably working with revenue managers and the broader team at Choice Hotels.
Nick Uit Den Bogaard
Comfort Resort Blue Pacific
Mackay, Queensland
The team at Choice are amazing to work with – they’re giving you constant support and keeping you up to date on trends in the local market and helping to source clientele. Especially in this day and age when trends move so quickly with technology it’s hard to keep up with – it’s great to have that support.
Raewyn Goldberg
Comfort Hotel Flames Whangerai
Whangārei, New Zealand
see OUR HOTEL BRANDS
Upscale
Midscale
Economy
Extended Stay
