Comfort Inn Serenity Bathurst joins Choice Hotels Asia-Pac
Leading hotel group Choice Hotels Asia-Pac has welcomed the newest addition to its flagship Comfort brand, with Comfort Inn Serenity Bathurst joining the portfolio. The
Choice Hotels Asia-Pac is one of the largest pure-play hotel franchisors in the world, with a reputation and commitment to value that continues to help deliver, including soaring online bookings and a loyalty program with record contributions.
At the heart of every success is the value we place on relationships. Headquartered locally in Australia, our focus is on giving you the tools and support you need to help drive guests through your doors, increase your revenue and reduce your costs.
Supported by Choice Hotels International, a global company recognised for more than 80 years of growth and innovation, we understand that in today’s changing distribution landscape it’s more important than ever to have a skilled team in your corner.
Expand your distribution network through the GDS and Choice Hotels’ Central Reservation System which connects directly to your PMS. Lower GDS fees and OTA commission savings.
Our team of specialists are charged with optimising franchisee performance and overall profitability. Get training, advice, and support from Head Office when needed.
Achieve better buying power by leveraging group size. Our online Marketplace is a one-stop-shop with over 10,000 products. Monthly consolidated invoices reduce admin and improve cash flow.
Over 530,000 Choice Privileges Loyalty program members and growing monthly. Loyalty members are the most efficient way to drive repeat business.
Be part of a hotel group with nearly 7,500 properties worldwide and 170 across Australia and New Zealand. Leverage globally recognised brands to compete with other independent and branded competitors.
Drive direct bookings with no commissions through the ChoiceHotels.com website and App. Significant investment in traditional and digital marketing campaigns, PR and content driven activities.
A dedicated team selling your hotel to global, national, and regional accounts. We have preferred agreements with major consortia, and extensive local and global corporate accounts.
Qualified Revenue Managers deliver an impressive return on investment for revenue managed properties and significant premiums on market RevPAR.
Loyalty Program members across Asia-Pac bringing 20% of Choice’s contribution
Continued growth and increase of 18% in direct online bookings YoY
Outperforming Revenue per available room (RevPAR) market average by 26%
300+ diverse and trusted properties in Asia-Pac and 7,000+ worldwide
Leading hotel group Choice Hotels Asia-Pac has welcomed the newest addition to its flagship Comfort brand, with Comfort Inn Serenity Bathurst joining the portfolio. The
Leading hotel franchise Choice Hotels Asia-Pac is continuing to invest in expanding its portfolio, welcoming two new team members to their Investments & Development team to power the business’ growth agenda.
Four new Hotels of the Year have been crowned amongst Choice Hotels Asia-Pac 2023 Awards.
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