why choice hotels?
Running a hotel today is more complex than ever, from managing demand and distribution to controlling costs and staying competitive.
A commercial platform Built to support your hotel’s performance
When you join Choice Hotels, you’re not starting from scratch. You’re connecting to a proven commercial platform designed to support revenue growth opportunities, operational efficiency and informed commercial decision-making while retaining control of your asset.
Real people. Real experiences.
Demand and Distribution
Access demand from a broad mix of booking channels.
- Access a broader mix of corporate, leisure and group segments, supported by always-on marketing, direct booking channels, and national and regional sales activity.
- Access direct booking channels through choicehotels.com and the Choice Hotels App.
- Support a more balanced booking mix across multiple channels.
- Access established relationships across travel management and booking platforms.
Loyalty and Retention
Encourage repeat guest engagement through a global loyalty program.
- Over 750,000 members across Asia-Pacific and 70M+ globally.
- Members stay more often and spend more during their visits.
- Lower acquisition costs through direct engagement.
- Encourage repeat stays from first-time guests.
Revenue Management
Take control of your pricing and performance.
- Guidance on pricing, demand mix and performance strategy.
- Access to automated revenue management tools and real-time marketing insights.
- Ongoing support designed to optimise pricing decisions and revenue opportunities.
- More time to focus on running your hotel.
Procurement
Benefit from Choice Hotels' scale to help lower costs and streamline your operations.
- Access negotiated supplier rates and preferred agreements.
- Consolidated invoicing to simplify admin.
- Improved purchasing power across goods and services.
- Credit terms designed to support cash flow.
Global Sales
Tap into national and global sales support designed to grow demand across key segments.
- Access demand across corporate, government, consortia, group and MICE demand.
- Benefit from national, regional and global sales activity representing your hotel.
- Strengthen your local sales strategy and corporate RFP success with expert support.
Support
Practical ongoing support throughout your hotel journey.
- 24/7 contact centre assisting with reservations and guest enquiries.
- Structured onboarding and ongoing training through our 100 Day Onboarding and LAUNCH programs.
- Access to a network of owners and industry peers across the region.
Marketing That Converts
Marketing designed to increase visibility and guest engagement.
- Increase visibility through digital marketing, campaigns and PR activity.
- Promote direct booking opportunities through coordinated marketing across Choice Hotels channels.
- Strengthen your presence across search, social and key booking platforms.
- Support demand generation through aligned marketing, distribution and loyalty activity
- Access ongoing marketing activity that supports Choice Hotels channels.
Demand and Distribution
Loyalty and Retention
Revenue Management
Procurement
Global Sales
Support
Marketing That Converts
Information on this page is general in nature and is intended to describe the products, services and support available through the Choice Hotels system. References to demand, bookings, revenue, cost savings, profitability, performance or other commercial outcomes are illustrative only. Individual hotel results will vary depending on factors including location, asset quality, market conditions, competition, channel mix, management and owner decisions. Choice Hotels does not guarantee any particular level of occupancy, revenue, ADR, RevPAR, profitability, cost savings or business performance.