BUILD OR DEVELOP

Choice Hotels is a franchise-first partner, giving developers and investors the scale of a global network with local Asia-Pac expertise.

WHY DEVELOP OR BUILD A HOTEL WITH CHOICE HOTELS?

If you’re assessing hotel development in Australia or New Zealand, the decision isn’t just about building a great asset. It’s about opening with access to demand channels, systems, and support that’s been designed to give hotel operations the best chance of long-term success. Choice Hotels is a franchise first partner, giving developers and investors the scale of a global network with local Asia-Pac expertise across the full journey: from concept, to build, through launch, and beyond.

Ingot Hotel Perth, An Ascend Collection Hotel
Ingot Hotel Perth, an Ascend Collection Hotel
LOAM Stawell

BUILDING AND LAUNCHING

A clear pathway: from approvals to opening

During a build, the focus is on maintaining momentum, managing risk, and arriving at opening day ready for business. Choice Hotels provides structured support to help streamline delivery while ensuring brand alignment and commercial readiness. 

Before you build

Having the right expertise from day one means you have all the support you need for project planning, feasibility, brand hit, and development decisions. Choice Hotels supports developers and investors at the concept stage with practical guidance designed to support feasibility assessments and development planning without overcomplicating the project. 

Bayside Geelong Hotel & Apartments
Bayside Geelong Hotel & Apartments, an Ascend Collection Hotel
Bokarina Beach Apartments, An Ascend Collection Hotel
Bokarina Beach Apartments, an Ascend Collection Hotel

Post-Opening

A commercial engine designed to lift performance 

Post‑opening performance is shaped by how effectively demand is generated, channels are managed, and decisions are executed over time. Choice Hotels backs your asset with specialist teams, systems and scale designed to support revenue management, distribution and ongoing hotel operations.

ACCESS OUR CORPORATE CLIENT AND LOYALTY BASE​

CORPORATE ROOM NIGHTS
CORPORATE ROOM NIGHTS