Meet the team
Choice Hotels Asia-Pac’s business development and leadership team bring a depth of professional industry experience to every partnership.
Meet Our Team
Paul Bromley
CEO, Choice Hotels Asia-Pac
Profile
Paul Bromley’s extensive experience and deep understanding of the franchising sector have made him a highly respected leader within Choice Hotels Asia-Pac. Having worked across the business for more than 25 years and served as Chief Financial Officer since 2005, Paul has played an instrumental role in the growth and success of the company’s hotel network throughout the region.
Drawing on decades of experience supporting franchisees, hotel owners and industry partners, Paul is committed to strengthening the Choice Hotels network, advancing the company’s strategic priorities and delivering long-term value across the Asia-Pacific region.
Trent Conroy
Head of Investments and Portfolio Growth
Profile
Trent brings a track record of successful deals and strategic partnerships spanning every continent. His experience developing and delivering deals of all sizes and complexities has seen him optimise his approach to achieving mutually beneficial outcomes. Backed by a 15-year corporate finance career, Trent’s focus on high-value strategic partnerships will drive accelerated growth for Choice Hotels Asia-Pac.
Scott Armstrong
Director, Development Australia & New Zealand
Profile
Scott is an experienced franchise operations and portfolio development professional with a demonstrated history of success across the accommodation, QSR and retail industries.
Skilled in franchising, commercial negotiations, portfolio growth and development, brand positioning, operations management, leasing, budgeting, business planning and coaching.
Jason Balkin
Senior Manager, Development
Victoria and MainStay Suites
Profile
Jason brings extensive experience across transport, tourism, and business events where he has consistently delivered growth, profitability, and outstanding results for clients.
With a proven track record in developing strategic partnerships and driving operational excellence, he has built trusted relationships across both public and private sectors ensuring mutually beneficial outcomes and long-term success.
Tarvinder Singh
Investments and Development Manager,
New South Wales, Australian Capital Territory, Tasmania
Profile
Tarvinder brings 20 years of management experience across the fintech, accommodation and hospitality sectors to Choice Hotels Asia-Pac. His experience, combined with an MBA, a Hotel Management qualification, and certification as a Revenue Manager place him in the unique position to analyse, develop, and implement portfolio growth opportunities. Tarvinder’s role in the Choice Hotels Revenue Management function saw him recognised as a finalist for the 2019 TAA Victoria Revenue Management Professional of the Year Awards.
David Silcock
Senior Manager, Development
Queensland and Northern Territory
Profile
David’s history of success is directly linked to his ability to formulate and develop business strategies to enhance growth. David has 17 years-experience in real estate; including residential, commercial, and franchising. This allows him to develop and nurture sustainable organic growth for Choice Hotels Asia-Pac and their franchisees throughout Australia and New Zealand.