quality franchise opportunities
Together, these systems supports improved performance, higher-quality demand and more efficient operations well beyond conversion.
Well-suited to both business and leisure demand.
A recognised upper midscale brand with broad traveller appeal.
Benefit from booking platforms, distribution channels and ongoing support.
Access Choice Privileges™, our global loyalty program.
Quality™ is a well-established upper midscale brand designed for properties looking to deliver dependable guest experiences across both business and leisure segments.
Quality supports your property with strong brand recognition, while giving you access to Choice Hotels’ distribution networks, booking platforms and marketing support.
Appealing to a broad range of travellers, Quality™ positions your property to appeal to both corporate leisure demand across regional and metropolitan locations.
The result is a reliable, well-positioned offering that allows you to align your property with the needs of your local market.
Appealing to a broad range of travellers, Quality™ helps you attract steady demand across regional and metropolitan locations, from corporate stays to leisure travel.
The result is a reliable, well-positioned offering that supports consistent occupancy and allows you to align your property with the needs of your local market.
QUALITY PROPERTIES






































What our partners say
We were in need of some serious help with sales and marketing expertise, we were also lacking systems such as a decent property management system. But the advantages to joining Choice Hotels have been multiple – from easy access to the Global Distribution System, sales and marketing expertise and easy relationship with both Choice staff and management – they’re always available.
Eric Visscher

Quality Hotel Taylors Lakes
Taylors Lakes, Victoria