Econo Lodge

Trusted for affordability and convenience, the Econo Lodge is a globally recognised brand known for clean and comfortable accommodation, and the welcome guarantee of a good night’s rest.

Perfect for the value conscious guest travelling for leisure or business, Econo Lodge properties are situated throughout major cities and regional areas in Australia and New Zealand.

This popular brand continues to deliver high Return-on-Investment to franchisees, with accessible price points that drive high occupancy and competitive advantage.

Econo Lodge Highlights

Higher brand image and awareness than competitor economy properties
Advanced marketing reach through Choice Hotel media campaigns
Gives owners the ability to take advantage of Choice Privileges, the award winning loyalty program of Choice Hotels
Allows access to booking engines and training support provided by Choice Hotels

Econolodge Alabaster joined Choice Hotels in Cowra in 2014. We joined because we wanted a point of difference with all the other motels in Cowra. Choice Hotels gave us that by giving us access to new markets, a fantastic loyalty program and a brilliant advertising program. The main benefit to us is the Choice Privileges loyalty program. This means our guests get better prices, great rewards and fantastic value.

We joined the revenue management program 12 months after going through a major drought which really impacted business in Northern NSW. We knew something had to change, and after talking to the team and joining the program we saw a really positive difference. They’ve got a fantastic team behind them.

Is your hotel a good candidate for financing? What are the key principles in choosing a profitable location? What is the difference between soft branding and hard branding?

Taking your business to the next level can be a daunting prospect. Luckily, our in-depth but easy to read White Papers help give operators clear-headed perspectives and insights into key industry topics and important market trends.

Download now to get ahead and in-the-know.