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03 9243 2500
Our business is you
There’s never been a better time to reach your goals.
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Why Choice Hotels

700k+ Loyalty members

Loyalty Program members across Asia-Pac bringing 20% of Choice’s contribution

Record direct booking growth

Continued growth and increase of 18% in direct online bookings year-on-year

Significant revenue performance

Delivering 11% growth in Revenue per available room (RevPAR) year-on-year across the portfolio.

Globally recognised franchise

300+ diverse and trusted properties in Asia-Pac and 
7,500+ worldwide

Choice Hotels is committed to your success

Built on 80 years of experience and innovation, and with over 7,500 hotels world-wide, we understand the importance of having a skilled support network in your corner.

As the region’s leading hotel franchise, we invest our partnerships with unrivalled marketing and distribution opportunities, global recognition and the local presence needed to turn individual business goals into reality.

By connecting with our expert team you’ll have access to our market-leading loyalty rewards program, as well as the training programs, powerful marketing initiatives, PR campaigns and reservation channels designed to lower your costs, extend your reach and accelerate property performance.

Your success is our success.
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We joined Choice Hotels as an Ascend Collection member to get a greater distribution level for our property. The partnership has also allowed us to have about a 36% reduction in our preferred supplier costs - and of course everyone loves to improve their bottom line. Choice Hotels has enabled us to do that, while working with a team of experienced operators who have come from the industry. It really is a great partnership for us.
Jye Segboer
Jye Segboer CH Boutique Hotels, an Ascend Collection Hotel
We joined Choice Hotels 14 years ago under the Comfort brand which gave us access to lots of new distribution areas. I weighed the budget we had to spend on our marketing with what Choice Hotels could achieve, and found they would penetrate the market a lot better for us. Over the years, we have seen our revenue grow considerably working with revenue managers and the broader team at Choice Hotels.
Nick Uit den Bogaard
Nick Uit den BogaardComfort Resort Blue Pacific
We joined the revenue management program 12 months after going through a major drought which really impacted business in Northern NSW. We knew something had to change, and after talking to the team and joining the program we saw a really positive difference. They’ve got a fantastic team behind them.
Mick Cikota
Mick CikotaEcono Lodge Moree

Our Brands

Choice Hotels Asia-Pac manages five diverse brands, from the unique ‘soft brand’ of the high-class Ascend Collection Hotel, to the upscale Clarion, Quality, Comfort and popular Econo Lodge

Strongly supported by Choice Hotels International, a global company recognised for 80 years of growth and innovation, our brand recognition and reputation for quality and value continue to ensure the business of leisure and business travellers alike.
Is your hotel a good candidate for financing? What are the key principles in choosing a profitable location? What is the difference between soft branding and hard branding?
Taking your business to the next level can be a daunting prospect. Luckily, our in-depth but easy to read White Papers help give operators clear-headed perspectives and insights into key industry topics and important market trends.
Download now to get ahead and in-the-know.
Explore our White Papers

Choice Privileges

Choice Hotels’ award-winning loyalty program now rewards over 700,000 members across Asia-Pac for their business, driving a huge volume of direct online bookings and providing significant value to our network of franchisees. Find out how the Choice Privileges Program can benefit your business.

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Are you struggling to keep hotel costs low?​

You don’t need to go it alone. Find out how we can help you reduce expenses while growing market share. Take Choice Hotel’s free business health check now

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