500k+ Loyalty members

Loyalty Program members across Asia-Pac bringing 20% of Choice’s contribution

Record direct booking growth

Continued growth and increase of 18% in direct online bookings YoY

Significant revenue performance

Outperforming Revenue per available room (RevPAR) market average by 26%

Globally recognised franchise

300+ diverse and trusted properties in Asia-Pac and 
7,000+ worldwide

Choice Hotels is committed to your success

Built on 80 years of experience and innovation, and with over 7,000 hotels world-wide, we understand the importance of having a skilled support network in your corner.

As the region’s leading hotel franchise, we invest our partnerships with unrivalled marketing and distribution opportunities, global recognition and the local presence needed to turn individual business goals into reality.

By connecting with our expert team you’ll have access to our market-leading loyalty rewards program, as well as the training programs, powerful marketing initiatives, PR campaigns and reservation channels designed to lower your costs, extend your reach and accelerate property performance.

Your success is our success.

Our Brands

Choice Hotels Asia-Pac manages five diverse brands, from the unique ‘soft brand’ of the high-class Ascend Hotel Collection, to the upscale Clarion, Quality, Comfort and popular Econo Lodge
Strongly supported by Choice Hotels International, a global company recognised for 80 years of growth and innovation, our brand recognition and reputation for quality and value continue to ensure the business of leisure and business travellers alike.
Is your hotel a good candidate for financing? What are the key principles in choosing a profitable location? What is the difference between soft branding and hard branding?
Taking your business to the next level can be a daunting prospect. Luckily, our in-depth but easy to read White Papers help give operators clear-headed perspectives and insights into key industry topics and important market trends.
Download now to get ahead and in-the-know.

Choice Privileges

Choice Hotels’ award-winning loyalty program now rewards over 500,000 members across Asia-Pac for their business, driving a huge volume of direct online bookings and providing significant value to our network of franchisees. Find out how the Choice Privileges Program can benefit your business.

Are you struggling to keep hotel costs low?​

You don’t need to go it alone. Find out how we can help you reduce expenses while growing market share. Take Choice Hotel’s free business health check now


Super Branding

Ascend Brochure

Partner Brochure