Loyalty Program members across Asia-Pac bringing 20% of Choice’s contribution
Continued growth and increase of 18% in direct online bookings year-on-year
Delivering 11% growth in Revenue per available room (RevPAR) year-on-year across the portfolio.
300+ diverse and trusted properties in Asia-Pac and 7,500+ worldwide
Built on 80 years of experience and innovation, and with over 7,500 hotels world-wide, we understand the importance of having a skilled support network in your corner.
As the region’s leading hotel franchise, we invest our partnerships with unrivalled marketing and distribution opportunities, global recognition and the local presence needed to turn individual business goals into reality.
By connecting with our expert team you’ll have access to our market-leading loyalty rewards program, as well as the training programs, powerful marketing initiatives, PR campaigns and reservation channels designed to lower your costs, extend your reach and accelerate property performance.
Choice Hotels Asia-Pac manages five diverse brands, from the unique ‘soft brand’ of the high-class Ascend Collection Hotel, to the upscale Clarion, Quality, Comfort and popular Econo Lodge
Choice Hotels’ award-winning loyalty program now rewards over 700,000 members across Asia-Pac for their business, driving a huge volume of direct online bookings and providing significant value to our network of franchisees. Find out how the Choice Privileges Program can benefit your business.
You don’t need to go it alone. Find out how we can help you reduce expenses while growing market share. Take Choice Hotel’s free business health check now
Melbourne, Australia, 15 June 2026 – Choice Hotels International™, one of the world’s leading and most recognised accommodation franchisors, is continuing to expand its international
Choice Hotels Asia-Pac is accelerating franchisee-led growth, with established owner-operators expanding their portfolios under the Choice Hotels International banner through the addition of two upscale Ascend Collection
Two Australian hotels within Choice Hotels’ Ascend Collection have been recognised at the prestigious International Best of Choice Awards, with Ingot Hotel Perth, an Ascend Collection Hotel, named
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