Be part of a regional marketing strategy that helps drive direct bookings.

All franchisees benefit from our ‘always-on’ dynamic marketing programs designed to drive direct bookings through the Choice Hotels channels.

From PR and digital advertising to email marketing, traditional advertising, and innovative campaigns, the return on investment from our marketing activities continues to climb year-on-year.

Choice Hotels operates under a three-tier marketing strategy – attraction, acquisition, and retention – which ensures we:

  • Advertise and promote our brands and hotels across multiple channels, including above-the-line radio advertising, Search Engine Marketing, Meta, Digital display, social media, and PR.
  • Optimise all owned and paid digital channels to drive direct online reservations.
  • Leverage our award-winning global loyalty program Choice Privileges with over 700,000 members in Asia-Pac, and 63 million+ members, globally to drive repeat stays and online bookings.

Our ‘book direct’ marketing strategy ensures price and product confidence, and delivers unique benefits to our guests, making it easy for them to find and book, the hotel that best needs their needs.

Talk to our team to find out how our powerful marketing programs can benefit your hotel.

Choice Hotels Franchise Benefits - Marketing

Grow your business with Choice Hotels

Choice Hotels Value as a Franchisee

Are you ready to move your business to the next level?

Our development managers are on call to explore the options and opportunities for growing your business.


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