Meet the team.

Choice Hotels Asia-Pac’s business development and leadership team bring a depth of professional industry experience to every partnership.
Along with a dedicated drive to invest every property with distribution and revenue building opportunities, our team of senior property and business performance consultants and brand and product specialists are on-hand and ready to help turn partner business goals into reality.
Trent Fraser

Trent Fraser
CEO, Choice Hotels Asia-Pac

As CEO of Choice Hotels Asia-Pac since 2012, Trent Fraser’s renowned passion and strategic vision have firmly established Choice Hotel’s iconic global brand as a market leader in the Asia Pacific region.
Built on two decades of extensive senior management experience in international hotel brands throughout the region, Trent’s expertise has attracted a multi-talented team and driven a culture committed to partner success and high-performing franchisee properties.

Development Team

Trent Conroy

Trent Conroy

Head of Investments and Portfolio Growth

Trent brings a track record of successful deals and strategic partnerships spanning every continent. His experience developing and delivering deals of all sizes and complexities has seen him optimise his approach to achieving mutually beneficial outcomes. Backed by a 15-year corporate finance career, Trent’s focus on high-value strategic partnerships will drive accelerated growth for Choice Hotels Asia-Pac.

Adil Moosa

Senior Manager, Corporate Development 

With a background in law and finance, Adil has spent over a decade in corporate development and investment banking. He has advised and executed on over $20b in transaction value across a range of sectors and geographies. Adil focuses on identifying high-growth, strategically aligned investment opportunities for Choice and specialises in tailoring deal structures to maximise shareholder value and return for all stakeholders.

David Silcock

Senior Manager, Development Australia and New Zealand

David’s history of success is directly linked to his ability to formulate and develop business strategies to enhance growth. David has 17 years-experience in real estate; including residential, commercial, and franchising. This allows him to develop and nurture sustainable organic growth for Choice Hotels Asia-Pac and their franchisees throughout Australia and New Zealand.

Peter Doherty, Development Director NZ

Peter Doherty

Business Development Director, New Zealand

Peter brings over 22 years of hospitality industry experience to the Choice Hotels group. Working at a senior sales level for international hotel groups and across diverse brands, Peter understands the needs and challenges of hotel properties in the Asia Pac market.  Based in the New Zealand market, Peter offers a solution-based approach to the role, working with franchises to benefit every partnership. 

Dean Bagley

Franchise Development Manager, Australia

With over 40 years’ experience across the sector, there isn’t much about the Australian tourism industry that Dean doesn’t know. With a proven track record in tourism marketing, strategic business planning, stakeholder collaboration and hotel management, Dean’s holistic understanding of the factors affecting the accommodation industry ensures he can support owners to drive further success with Choice Hotels Asia-Pac.

Tarvinder Singh

Investments and Development Manager

Tarvinder brings 20 years of management experience across the fintech, accommodation and hospitality sectors to Choice Hotels Asia-Pac. His experience, combined with an MBA, a Hotel Management qualification, and certification as a Revenue Manager place him in the unique position to analyse, develop, and implement portfolio growth opportunities. Tarvinder’s role in the Choice Hotels Revenue Management function saw him recognised as a finalist for the 2019 TAA Victoria Revenue Management Professional of the Year Awards. 

How can we help you?

Choice Hotels offers property support, marketing and technology for franchisees.

Executive Team Summary

Led by Chief Executive Officer Trent Fraser, our dynamic executive team have helmed exceptional growth through the Asia Pacific region establishing Choice Hotels as an undisputed local industry leader.

With extensive leadership expertise and unrivalled industry knowledge, the team continues to drive outstanding revenue, distribution, marketing, loyalty and sales results that outshine our competitors.

From left to right:

  • Joanne Westover, Director People and Culture
  • Trent Conroy, Head of Investments and Portfolio Growth
  • Trent Fraser, Chief Executive Officer
  • Kari Hunter, Senior Director, Commercial and Revenue Management
  • Paul Bromley, Chief Finance Officer
  • Anthony Stanley, Director, Franchise Performance


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