WHY INVEST IN A HOTEL FRANCHISE WITH CHOICE HOTELS?
A FRANCHISE MODEL FOR INVESTORS
Our franchise‑first model means Choice Hotels doesn’t own or operate hotels. We exist to provide brands, systems and commercial capabilities to support hotel ownership and operations, aligning our interests with those of our franchisees.
Clear alignment between brand support and owner objectives.
Flexibility across ownership structures, including freehold and leasehold.
Options across the investment lifecycle, from new build and brand conversion to portfolio growth.
A COMMERCIAL PLATFORM SUPPORTING OWNERS AND INVESTORS
A commercial platform designed to support revenue management, distribution and hotel operations.
Distribution and direct demand at scale
Your hotel gains access to a diversified mix of corporate, leisure and group demand generated through national and regional sales activity, supported by always‑on marketing, digital channels and direct booking platforms.
Choice Privileges loyalty program
Your property gains access to a powerful loyalty base that supports more frequent higher value stays, longer lengths of stay, and stronger direct engagement, all of which assists in reducing reliance on commission-based booking channels.
Revenue and performance expertise
You’re supported by dedicated revenue expertise across pricing strategy, demand mix and performance optimisation, with a focus on sustained benefit from industry leading teams and proprietary AI.
Procurement scale and margin support
Buying power and preferred supplier access, designed to support cost control and operational efficiency.
BuilT to scale
Choice Hotels is designed to support investors as portfolios grow and strategies evolve. With global brands adapted for local markets, consistent operating systems and established development pathways, the platform is designed to support portfolio growth without sacrificing control or alignment.
A diversified, resilient brand portfolio across multiple market segments.
Scalable operating systems that support single assets or multi hotel portfolios.
Growth pathways including new development, conversion, rebranding and acquisition.
Economies of scale when growing a portfolio of Choice Hotels branded assets.
Frequently asked questions
What does a franchise first model mean for me as an investor?
You retain ownership and control of your hotel, while accessing established brands, systems and commercial support designed to assist owners in operating and growing their hotels.
Is a hotel franchise a good investment in Australia?
A hotel franchise provides access to established brands, systems and commercial support. Whether it represents a suitable investment will depend on factors including market conditions, asset quality, financing arrangements and an investor’s individual objectives.
Do I need to own the freehold to invest?
No. You can invest under different ownership structures, including freehold and leasehold, depending on what best suits your portfolio and capital approach.
What types of hotel investments can I pursue?
You can invest across new builds, brand conversions, rebranding, acquisitions or portfolio expansion, giving you flexibility across the investment lifecycle.
What hotel segments can I invest in?
You can choose from economy, midscale, upscale and extended stay brands, allowing you to match your investment to location, demand dynamics and risk profile.
What commercial support is available to my hotel?
Your hotel is supported through national marketing and demand generation, distribution, revenue expertise and scalable systems designed to support hotel operations, revenue management and distribution activities.
How does the Choice Privileges™ loyalty program benefit my hotel?
The loyalty program helps drive repeat stays, stronger direct bookings and higher value guests, supporting more efficient and cost-effective demand for your property.
Is this model suitable if I want to grow a portfolio?
Yes. The platform is designed to support both single‑hotel owners and multi property investors, with systems and pathways that scale as your portfolio grows.
How do I explore whether this is right for my investment strategy?
You can request an investor briefing to discuss brands, investment pathways and the level of support available.
Information on this page is general in nature and is intended to describe the products, services and support available through the Choice Hotels system. Individual project, financing and hotel outcomes will vary depending on factors including site characteristics, development costs, market conditions, competition, financing arrangements, asset quality, management and owner decisions. Choice Hotels does not guarantee any particular level of demand, occupancy, revenue, ADR, RevPAR, profitability, cost savings, return on investment, asset value, financing outcome or business performance.