A FRANCHISE-FIRST MODEL
Our franchise-first approach means Choice Hotels does not own or operate hotels. Instead, we provide the brands, systems and commercial capabilities that support hotel ownership and operations, ensuring our interests remain closely aligned with those of our franchisees.
Clear alignment between brand and asset performance
Flexibility across a range of ownership models, including freehold and leasehold structures.
Support throughout the investment journey, from new developments and brand conversions through to portfolio expansion.
A COMMERCIAL ENGINE THAT DRIVES RETURNS
Systems that support higher quality demand, disciplined revenue growth and long-term asset performance
Distribution and direct demand at scale
Your hotel benefits from a diversified mix of corporate, leisure and group demand, generated through national and regional sales activity, together with always-on marketing, digital channels and direct booking platforms.
Choice Privileges loyalty program
Your property gains access to a powerful loyalty membership that encourages repeat stays, higher-value guests, longer lengths of stay and stronger direct engagement, helping reduce reliance on commission-based booking channels.
Revenue and performance expertise
Dedicated revenue specialists provide support across pricing strategy, demand mix and performance optimisation, with a strong focus on sustainable returns. Benefit from experienced teams and proprietary AI-driven insights.
Procurement scale and margin support
Access buying power and preferred supplier relationships designed to help improve cost control while supporting operational efficiency.
INVESTORS BENEFIT
Choice Hotels is designed to support investors as portfolios expand and business strategies evolve. With globally recognised brands tailored for local markets, proven operating systems and established development pathways, our platform is built to help grow portfolios while maintaining alignment and control.
A diversified, resilient brand portfolio across multiple market segments
Scalable operating systems designed to support individual hotels and multi-property portfolios.
Growth opportunities across new developments, brand conversions, rebranding and acquisitions.
The benefits of scale when expanding a portfolio of Choice Hotels branded properties.
Frequently asked questions
What does a franchise first model mean for me as an investor?
You retain ownership and control of your hotel, while accessing systems and commercial support designed to assist owners in operating and growing their hotels and established brands.
Is a hotel franchise a good investment in Australia?
A hotel franchise provides access to reconisable brands, systems and commercial support. Whether it represents a suitable investment will depend on factors including market conditions, asset quality, financing arrangements and an investor’s individual objectives.
Do I need to own the freehold to invest?
No, you do not. You can invest under different ownership structures, including freehold and leasehold, depending on what best suits your portfolio and capital approach.
What types of hotel investments can I pursue?
You can invest across new builds, rebranding, brand conversions, acquisitions or portfolio expansion, giving you flexibility across the investment lifecycle.
What hotel segments can I invest in?
You can choose from upsacle, midscale, economy and extended stay brands, allowing you to match your investment to location, demand dynamics and risk profile.
What commercial support is available to my hotel?
Your hotel is supported through distribution, national marketing and demand generation, revenue expertise and scalable systems designed to support hotel operations, revenue management and distribution activities.
How does the Choice Privileges™ loyalty program benefit my hotel?
The loyalty program helps drive repeat stays, stronger direct bookings and higher value guests, supporting more efficient and cost-effective demand for your property.
Is this model suitable if I want to grow a portfolio?
Yes, it is. The platform is designed to support both single‑hotel owners and multi property investors, with systems and pathways that scale as your portfolio grows.
How do I explore whether this is right for my investment strategy?
You can request an investor briefing to discuss brands, investment pathways and the level of support available.