Comfort

Recognised for value and reliability, Comfort is Choice Hotels’ largest brand, with more than 160 properties in the Asia Pacific region and over 2,000 inns, hotels, suites and resorts worldwide.

This high performing midscale brand is situated in convenient locations throughout Australia and New Zealand, and is ideally suited for leisure and business travellers looking for great value accommodation. Friendly, fresh and welcoming, Comfort’s well-earned reputation has continued to gain market share in today’s competitive environment, with high brand recognition and market penetration.

Comfort Highlights

Largest brand by hotel count in Australia and New Zealand with 76 properties
Accessible price point drives high occupancy
Gives owners the ability to take advantage of Choice Privileges, the award winning loyalty program of Choice Hotels
Allows access to booking engines and training support provided by Choice Hotels

We joined Choice Hotels 14 years ago under the Comfort brand which gave us access to lots of new distribution areas. I weighed the budget we had to spend on our marketing with what Choice Hotels could achieve, and found they would penetrate the market a lot better for us. Over the years, we have seen our revenue grow considerably working with revenue managers and the broader team at Choice Hotels.

The team at Choice are amazing to work with - they’re giving you constant support and keeping you up to date on trends in the local market and helping to source clientele. Especially in this day and age when trends move so quickly with technology it’s hard to keep up with - it’s great to have that support.

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Newsfeed

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