Call now
Comfort logo

Friendly, Fresh and Welcoming.

Download our Partnerships Brochure.

Hotel Financing?

Download our White Paper on the risks and rewards.

Comfort

Recognised for value and reliability, Comfort is Choice Hotels’ largest brand, with more than 160 properties in the Asia Pacific region and over 2,000 inns, hotels, suites and resorts worldwide.
This high performing midscale brand is situated in convenient locations throughout Australia and New Zealand, and is ideally suited for leisure and business travellers looking for great value accommodation. Friendly, fresh and welcoming, Comfort’s well-earned reputation has continued to gain market share in today’s competitive environment, with high brand recognition and market penetration.

Comfort Highlights

  • Largest brand by hotel count in Australia and New Zealand with 76 properties

  • Accessible price point drives high occupancy

  • Gives owners the ability to take advantage of Choice Privileges, the award winning loyalty program of Choice Hotels

  • Allows access to booking engines and training support provided by Choice Hotels
We joined Choice Hotels 14 years ago under the Comfort brand which gave us access to lots of new distribution areas. I weighed the budget we had to spend on our marketing with what Choice Hotels could achieve, and found they would penetrate the market a lot better for us. Over the years, we have seen our revenue grow considerably working with revenue managers and the broader team at Choice Hotels.
Nick Uit den Bogaard
Nick Uit den BogaardComfort Resort Blue Pacific
The team at Choice are amazing to work with - they’re giving you constant support and keeping you up to date on trends in the local market and helping to source clientele. Especially in this day and age when trends move so quickly with technology it’s hard to keep up with - it’s great to have that support.
Raewyn Goldberg
Raewyn GoldbergComfort Hotel Flames Whangarei
Previous
Next
Is your hotel a good candidate for financing? What are the key principles in choosing a profitable location? What is the difference between soft branding and hard branding?
Taking your business to the next level can be a daunting prospect. Luckily, our in-depth but easy to read White Papers help give operators clear-headed perspectives and insights into key industry topics and important market trends.
Download now to get ahead and in-the-know.
Explore our White Papers

Newsfeed

Looking to strengthen your hotel occupancy?​

Choice Hotels offers property support, marketing and technology for franchisees.
Book a consultation now
Choice Hotels Asia-Pac Logo
Ascend logo
Clarion logo
Comfort logo
EconoLodge logo

Our business is you.

Facebook-f
Twitter
Youtube
Instagram
Linkedin-in

Information

Resources

Contact us

Find out how we can help you reach your goals through better property support and marketing expertise.
Book a chat

Copyright © 2002-2021 Choice Hotels International, Inc.

Call now

Choice Hotels Asia-Pac’s business development and leadership team
+61 3 9243 2500