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Friendly, Fresh and Welcoming.

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Hotel Financing?

Download our White Paper on the risks and rewards.


Recognised for value and reliability, Comfort is Choice Hotels’ largest brand, with more than 160 properties in the Asia Pacific region and over 2,000 inns, hotels, suites and resorts worldwide.
This high performing midscale brand is situated in convenient locations throughout Australia and New Zealand, and is ideally suited for leisure and business travellers looking for great value accommodation. Friendly, fresh and welcoming, Comfort’s well-earned reputation has continued to gain market share in today’s competitive environment, with high brand recognition and market penetration.

Comfort Highlights

  • Largest brand by hotel count in Australia and New Zealand with 76 properties

  • Accessible price point drives high occupancy

  • Gives owners the ability to take advantage of Choice Privileges, the award winning loyalty program of Choice Hotels

  • Allows access to booking engines and training support provided by Choice Hotels
Is your hotel a good candidate for financing? What are the key principles in choosing a profitable location? What is the difference between soft branding and hard branding?
Taking your business to the next level can be a daunting prospect. Luckily, our in-depth but easy to read White Papers help give operators clear-headed perspectives and insights into key industry topics and important market trends.
Download now to get ahead and in-the-know.

Looking to strengthen your hotel occupancy?

Take a free business health check and uncover your areas of opportunity


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