Ascend Hotel Collection

Keep your local identity. Gain our global presence.

Ascend Hotel Collection is a membership of upscale, independent hotels designed for travelers pursuing distinct experiences in unforgettable surroundings. Whether their hotel is a conversion, adaptive-reuse, or new construction, Ascend is ideal for owners seeking operational and design freedom, but wanting the ability to plug into the booking engines, loyalty program, and training support of one of the world’s largest hotel companies, Choice Hotels.