Choice Hotels Asia-Pac is expanding its Tasmanian offering, with four of the city’s most iconic waterfront and Salamanca precinct properties becoming available through its global reservation and distribution platform.
Owned and operated by the Lenna Group, led by respected Tasmanian hoteliers Lloyd and Jan Clark, the collection includes Lenna of Hobart, Salamanca Suites, Salamanca Terraces and Hobart Waterfront Apartments.
Positioned in the heart of Hobart’s historic waterfront and Salamanca precinct, the properties place guests within walking distance of some of Tasmania’s most celebrated attractions, dining experiences and cultural landmarks. From the heritage sandstone character of Lenna of Hobart to spacious apartment-style stays overlooking the waterfront and Salamanca Place, the collection offers a range of distinctive experiences for leisure travellers, corporate guests and families alike.
Through Choice Hotels International’s global reservation and distribution platform, the properties will be accessible to a broader audience of domestic and international travellers while remaining independently owned, operated and branded.
Choice Hotels Asia-Pac’s Head of Investments and Portfolio Growth, Trent Conroy, said, “The addition strengthens our presence in this important market while showcasing the power of Choice Hotels’ global reservation and distribution platform. Lloyd and Jan Clark have built an exceptional hospitality business, and we’re proud to help introduce their distinctive Tasmanian properties to more travellers around the world through Choice Hotels’ global reservation channels.”
Lenna Group Director Lloyd Clark said the relationship will help introduce the group’s properties to a broader audience while allowing them to retain the individuality that has underpinned their success.
“For more than 50 years, our focus has been on delivering authentic hospitality experiences and showcasing the very best of Hobart to our guests. Working with Choice Hotels will help raise awareness of our properties among travellers in Australia and around the world, while preserving the independent character, identity and guest experience that make each one unique. We’re excited about the opportunities this creates and look forward to welcoming new guests to Hobart.”
The addition of the four properties reinforces Choice Hotels’ commitment to connecting travellers with distinctive accommodation experiences in some of Australia’s most desirable tourism destinations.
The four Lenna Group properties are now bookable through Choicehotels.com and the Choice Hotels™ mobile app.