Choice Hotels is committed to your success​

80 years of experience and innovation.

Choice Hotels Asia-Pac is the largest hotel franchise in the Asia Pacific region, with a reputation and commitment to value that continues to deliver our partners soaring online bookings, a loyalty program with record contributions and revenues (RevPAR) that outperform market averages.

At the heart of every success is the value we place on partnerships. Headquartered locally in Australia, our focus is on giving you the tools and support you need to drive guests through your doors, increase your revenue and reduce your costs.

Strongly supported by Choice Hotels International, a global company recognised for 80 years of growth and innovation, we understand that in today’s changing distribution landscape it’s more important than ever to have a skilled team in your corner.

There’s never been a better time to reach your property goals.

More guests. Better business. Reasons to partner with Choice.

500k+ Loyalty members

Our franchise partners have the opportunity to maintain their own independence, while benefiting from the prestige and recognition of a strong international brand with over 7,000 hotels throughout 41 countries globally.

Powerful Marketing Campaigns

Our dynamic marketing programs offer an ‘always-on’ approach, from PR and digital advertising to email marketing, traditional advertising and innovative campaigns, with key marketing and digital activities revenue continuing to climb year-on-year.

High-Performing Loyalty Program

Choice Hotels’ award-winning loyalty program now rewards over 500,000 members across Asia-Pac for their business, driving a huge volume of direct online bookings with year-on-year growth, and providing significant value to our network of franchisees.

Worldwide Sales Power​

Our preferred status relationships with corporate and retail travel management companies drives local and international corporate, leisure, group and sports sales to your hotel and accelerates government, wholesale and corporate tender opportunities.

Access Competitive Partnerships

Choice Hotels leverages its brand size, scale and distribution to create the most competitive partnerships in the industry with major Online Travel Agency (OTA) websites and Global Distribution System providers in bookings and significant cost savings.

Optimise Your Profits

Delivering an average 5-to-1 ROI, our Choice Revenue Management program increases revenue through forecasting recommendations from experienced revenue managers. ChoiceAdvantage, our integrated property management system, also delivers an average five times better RevPAR outcome.

Empowering Your Team

We provide customised, flexible training to meet your hotel’s needs and budget, ensuring our proven resources are available to maximise the return on investment potential. We are dedicated to working with you to ensure you have the tools you need to succeed.

Dedicated Support

You’ll be paired with an experienced and dedicated Business Performance Manager to assist wherever possible and whenever required. Our locally based Asia-Pac team is also available to convert bookings, manage reservations and ensure guests are welcomed.

Cost Effective Procurement

The Choice Hotels procurement portal, Shop@Choice, negotiates contracts at the best market conditions with top quality suppliers. Hotels have access to the products they need, with better control on price, less administration and lower overheads.

500k+ Loyalty members

Loyalty Program members across Asia-Pac bringing 20% of Choice’s contribution

Record direct booking growth

Continued growth and increase of 10% in direct online bookings YoY

Significant revenue performance

Outperforming Revenue per available room (RevPAR) market average by 20%

Globally recognised franchise

300+ diverse and trusted properties in Asia-Pac and 
7,000+ worldwide

The Power of Choice

Representing more than 300 properties open or under development, we offer five brands, from the unique ‘soft brand’ of the boutique Ascend Hotel Collection, to the upscale Clarion, Quality, Comfort and popular Econo Lodge.
From the brand promise of upscale accommodation to the guarantee of comfortable economy stops, we recognise the importance of fitting independent operators with the requirements and options they need to grow and thrive.

Are you ready to move your business to the next level?

Our development managers are on call to explore the options and opportunities for growing your business.

Newsfeed