Choice Hotels is committed to your success​

More than 80 years of experience and innovation.

Choice Hotels Asia-Pac is one of the largest pure-play hotel franchisors in the world, with a reputation and commitment to value that continues to help deliver, including soaring online bookings and a loyalty program with record contributions.

At the heart of every success is the value we place on relationships. Headquartered locally in Australia, our focus is on giving you the tools and support you need to help drive guests through your doors, increase your revenue and reduce your costs.

Supported by Choice Hotels International, a global company recognised for more than 80 years of growth and innovation, we understand that in today’s changing distribution landscape it’s more important than ever to have a skilled team in your corner.

There’s never been a better time to reach your property goals.

More guests. Better business. Reasons to partner with Choice.

Global Distribution with Choice Hotels


Expand your distribution network through the GDS and Choice Hotels’ Central Reservation System which connects directly to your PMS. Lower GDS fees and OTA commission savings.

On-Going Support


Our team of specialists are charged with optimising franchisee performance and overall profitability. Get training, advice, and support from Head Office when needed.

Smart Procurement Solutions at Choice Hotels


Achieve better buying power by leveraging group size. Our online Marketplace is a one-stop-shop with over 10,000 products. Monthly consolidated invoices reduce admin and improve cash flow.


Over 530,000 Choice Privileges Loyalty program members and growing monthly. Loyalty members are the most efficient way to drive repeat business.


Be part of a hotel group with nearly 7,500 properties worldwide and 170 across Australia and New Zealand. Leverage globally recognised brands to compete with other independent and branded competitors.


Drive direct bookings with no commissions through the website and App. Significant investment in traditional and digital marketing campaigns, PR and content driven activities.


A dedicated team selling your hotel to global, national, and regional accounts. We have preferred agreements with major consortia, and extensive local and global corporate accounts.


Qualified Revenue Managers deliver an impressive return on investment for revenue managed properties and significant premiums on market RevPAR.

500k+ Loyalty members

Loyalty Program members across Asia-Pac bringing 20% of Choice’s contribution

Record direct booking growth

Continued growth and increase of 18% in direct online bookings YoY

Significant revenue performance

Outperforming Revenue per available room (RevPAR) market average by 26%

Globally recognised franchise

300+ diverse and trusted properties in Asia-Pac and 
7,000+ worldwide

Why Choice Hotels?

Our franchisees explain the benefits of joining Choice Hotels

The Power of Choice

Representing more than 300 properties open or under development, we offer five brands, from the unique ‘soft brand’ of the boutique Ascend Hotel Collection, to the upscale Clarion, Quality, Comfort and popular Econo Lodge.
From the brand promise of upscale accommodation to the guarantee of comfortable economy stops, we recognise the importance of fitting independent operators with the requirements and options they need to grow and thrive.

Are you ready to move your business to the next level?

Our development managers are on call to explore the options and opportunities for growing your business.


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