At the heart of every success is the value we place on partnerships. Headquartered locally in Australia, our focus is on giving you the tools and support you need to drive guests through your doors, increase your revenue and reduce your costs.
Strongly supported by Choice Hotels International, a global company recognised for 80 years of growth and innovation, we understand that in today’s changing distribution landscape it’s more important than ever to have a skilled team in your corner.
Our franchise partners have the opportunity to maintain their own independence, while benefiting from the prestige and recognition of a strong international brand with over 7,000 hotels throughout 41 countries globally.
Our dynamic marketing programs offer an ‘always-on’ approach, from PR and digital advertising to email marketing, traditional advertising and innovative campaigns, with key marketing and digital activities revenue continuing to climb year-on-year.
Choice Hotels’ award-winning loyalty program now rewards over 500,000 members across Asia-Pac for their business, driving a huge volume of direct online bookings with year-on-year growth, and providing significant value to our network of franchisees.
Our preferred status relationships with corporate and retail travel management companies drives local and international corporate, leisure, group and sports sales to your hotel and accelerates government, wholesale and corporate tender opportunities.
Choice Hotels leverages its brand size, scale and distribution to create the most competitive partnerships in the industry with major Online Travel Agency (OTA) websites and Global Distribution System providers in bookings and significant cost savings.
Delivering an average 5-to-1 ROI, our Choice Revenue Management program increases revenue through forecasting recommendations from experienced revenue managers. ChoiceAdvantage, our integrated property management system, also delivers an average five times better RevPAR outcome.
We provide customised, flexible training to meet your hotel’s needs and budget, ensuring our proven resources are available to maximise the return on investment potential. We are dedicated to working with you to ensure you have the tools you need to succeed.
You’ll be paired with an experienced and dedicated Business Performance Manager to assist wherever possible and whenever required. Our locally based Asia-Pac team is also available to convert bookings, manage reservations and ensure guests are welcomed.
The Choice Hotels procurement portal, Shop@Choice, negotiates contracts at the best market conditions with top quality suppliers. Hotels have access to the products they need, with better control on price, less administration and lower overheads.
Loyalty Program members across Asia-Pac bringing 20% of Choice’s contribution
Continued growth and increase of 10% in direct online bookings YoY
Outperforming Revenue per available room (RevPAR) market average by 20%
300+ diverse and trusted properties in Asia-Pac and 7,000+ worldwide
Leading international hotel franchise group Choice Hotels Asia-Pac continues to expand its portfolio adding three new properties in Melbourne and Adelaide. Comfort Apartments Royal Gardens
Today Choice Hotels Asia-Pac has launched the second Year of the Long Weekend campaign, promoting winter getaways and the unique experiences across Australia and New