The power of Choice

Our brands range from the clean and comfortable Econo Lodge to our mid-scale Comfort and Quality offering through to our upscale Clarion brand and the Ascend Hotel Collection.

Each has a distinct position in the market, giving our franchisees and their guests the utmost choice.

Our brands have been carefully established with individuality at the forefront to offer more appeal to hotel owners and help them obtain more of what they want most: success!​

  • Ascend Hotel Collection – Memorable, boutique, unique. Designed for travellers seeking unique experiences in exceptional surroundings, the upscale Ascend Hotels Collection is a membership of independent hotels with unique properties and signature styles.
  • Clarion – Get together here. Perfectly positioned for both leisure and corporate travellers, the Clarion range delivers upscale accommodation, service and facilities to the discerning leisure and business guest staying in city and regional locations.
  • Quality – Rest, relax, unwind. Known and trusted for superior amenities, top-tier restaurants and modern recreation facilities, Quality Hotels offer exceptional value to a business and leisure travellers in city, regional and resort locations.
  • Comfort – Rested. Set Go. Recognised for value and reliability, Comfort is a well-known brand, with more than 160 properties in the Asia Pacific region and over 2,000 inns, hotels, suites, and resorts worldwide.
  • Econo Lodge – A great place to stop. Trusted for affordability and convenience, the Econo Lodge is a globally recognised brand known for clean and comfortable accommodation, and the welcome guarantee of a good night’s rest.


Talk to our development team to find out where your hotel fits into the Choice Hotels family.

Choice Hotels Franchise Benefits - Brand Recognition

Grow your business with Choice Hotels

Choice Hotels Value as a Franchisee

Are you ready to move your business to the next level?

Our development managers are on call to explore the options and opportunities for growing your business.


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