Leading hotel franchise Choice Hotels Asia-Pac is continuing to invest in expanding its portfolio, welcoming two new team members to their Investments & Development team to power the business’ growth agenda:
- Adil Moosa – Senior Manager, Corporate Development: Mr Moosa has spent more than a decade in corporate development and investment banking, where he has executed more than $20 billion in transaction value across a range of sectors. He will focus on identifying high growth, strategically aligned investment opportunities.
- David Silcock – Senior Manager, Development Australia New Zealand: Mr Silcock has almost 20 years of experience in real estate, including residential, commercial, and franchising. This experience allows him to develop and nurture sustainable growth for Choice Hotels Asia-Pac and its franchisees throughout Australia and New Zealand.
The growing team, led by Head of Investments and Portfolio Growth Trent Conroy will build on Choice Hotel’s foundations in successful conversions with an added focus on corporate development to expand investment-led opportunities.
Choice Hotels Asia-Pac CEO Trent Fraser said the development and investment-led divisions will work together under a single strategic vision to accelerate Choice’s portfolio growth.
“These new appointments, combined with existing in-house expertise, mark a pivotal moment as we accelerate our growth trajectory. We’re well-positioned to drive value creation for our franchisees and stakeholders,” Mr Fraser said.
“Our strategic vision is clear and with the depth of experience in this new team we’re confident we can continue to navigate the evolving hotel landscape and capitalise on emerging more opportunities.”
Mr Moosa and Mr Silcock join Mr Conroy, along with established Choice Hotels development team members Dean Bagley and Peter Doherty, and Choice Hotels Revenue Manager Tavinder Singh who also joins the team in the newly formed Investment & Development Manager role.
“I’m thrilled to have such a talented group of people working together to drive growth,” Mr Conroy said.
“We’re combining a comprehensive understanding of the hotel industry and a forward-thinking approach to expansion, so we’re well-equipped to unlock new opportunities.”
Mr Conroy is closing in on his 12-month anniversary with Choice Hotels joining the business in May 2023. He began 2024 finalising Choice’s acquisition of fellow asset-lite franchisor City Edge Apartment Hotels.
The City Edge acquisition rounded out an impressive year of expansion for the hotel group, signing twelve new units in 2023 predominantly in regional and coastal NSW.
