How we support you pre-build
Site Selection & Feasibility Support
We assess key demand drivers, market positioning and development feasibility, including local accommodation supply, demand generators, brand fit and high‑level commercial viability to support confident early‑stage decisions.
Brand Selection Guidance
Access to a well‑segmented portfolio across economy, midscale, upscale and long stay brands, aligned to location, budget and target guest.
Financing Pathways
Support to help position development projects with lenders and capital partners, leveraging brand strength, operating credentials, and established industry relationships.
How we support you during build and launch
Pre-opening launch pathway
A clear roadmap aligned to approvals, key milestones and project timelines.
100‑day onboarding program
Structured onboarding across systems, distribution, training and operational readiness.
Opening services and brand readiness
Support to prepare teams, systems and guest experience from day one.
WHAT SITS BEHIND YOU POST-OPENING
Distribution and direct demand at scale
Your hotel gains access to a diversified mix of corporate, leisure and group demand generated through national and regional sales activity, supported by always on marketing, digital channels and direct booking platforms.
Choice Privileges loyalty program
Your property gains access to a powerful loyalty base that supports more frequent higher value stays, longer lengths of stay, and stronger direct engagement, all of which assists in reducing reliance on commission-based booking channels.
Revenue and performance expertise
You’re supported by dedicated revenue expertise focused on pricing strategy, demand mix and commercial decision making. Benefit from experienced teams and proprietary AI.
Procurement scale and margin support
Buying power and preferred supplier access, designed to support cost control and operational efficiency.
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choice privileges
loyalty program
Frequently asked questions
Is developing or building a hotel with Choice right for me?
Developing or building with Choice may suit you if you want to open with established brands, gain access to established demand channels and proven systems that support hotel operations from day one and beyond.
How early should I engage with Choice during development?
The earlier you engage, the more support you can access, helping inform decisions regarding site selection, feasibility, brand fit and financing.
Do I keep control over my development and asset?
Yes. You retain ownership and control of your asset, with Choice providing brand, systems and commercial support designed to support your operations and market positioning, not complicate delivery.
How does Choice help before I build?
You’re supported at the concept stage with guidance on site selection, feasibility, brand selection and financing pathways, helping strengthen early-stage planning and feasibility assessments.
Can Choice help me select the right brand for development?
Yes. You can access a well segmented portfolio across economy, midscale, upscale and extended‑stay brands, aligned to your location, budget and target guest.
What support do I receive during build and launch?
You’re supported through a structured pre‑opening pathway, including onboarding, systems setup, training and opening services designed to help you open operationally ready.
What is the 100 day onboarding programme?
The 100 day onboarding programme supports your transition into Choice systems and operations, covering distribution, training and operational readiness around opening.
What support is available after opening?
Post–opening, your hotel is backed by national marketing, sales, distribution, loyalty, revenue expertise and performance support focused on ongoing optimisation and operational support.
What demand channels are available following opening?
Developments open with access to Choice’s distribution, sales and loyalty platforms from day one, rather than starting from a blank slate.
How do I explore developing a hotel with Choice?
You can request a development call to discuss your site, concept and development goals in more detail.
Information on this page is general in nature and is intended to describe the products, services and support available through the Choice Hotels system. Individual project, financing and hotel outcomes will vary depending on factors including site characteristics, development costs, market conditions, competition, financing arrangements, asset quality, management and owner decisions. Choice Hotels does not guarantee any particular level of demand, occupancy, revenue, ADR, RevPAR, profitability, cost savings, return on investment, asset value, financing outcome or business performance.