Choice Hotels International a leading name in the hotel franchise industry, has welcomed Comfort Inn Robe to its growing Comfort brand, offering travellers even more choice when exploring South Australia’s stunning Limestone Coast.
Nestled in the heart of Robe, a picturesque seaside town known for its rugged coastline, historic charm and laid-back lifestyle, Comfort Inn Robe offers a memorable escape. Guests can choose from standard rooms, executive accommodation and luxury apartments, all within easy reach of natural bushland, pristine beaches and the wineries of the Mount Benson wine region.
Owned and operated by M&G Group, Comfort Inn Robe is the latest property opening in a long-standing collaboration with Choice Hotels.
“We’re thrilled to continue adding to our portfolio of properties with Choice Hotels”, said Greg Winston, Group General Manager of M&G Group. “Over the past decade, the market knowledge and advice shared by the Choice team has played a key role in our expansion and ongoing business success. The brand’s distribution system and strong reputation help attract and build trust with travellers, all which will help benefits Comfort Inn Robe, our newest property,” Greg said.
“With a focus on comfortable stays, the hotel reflects relaxed coastal living, and we look forward to welcoming guests to this beautiful region. Whether it’s a weekend escape or a longer stay, we’re here to make every visit a memorable one.”
Choice Hotels Asia-Pac CEO Trent Fraser said the addition of Comfort Inn Robe highlights the strength and appeal of the Comfort brand.
“We’re excited to have Comfort Inn Robe join the Choice Hotels family. With spectacular views of Lake Fellmongery, and a location nearly halfway between Adelaide and Melbourne, it is the perfect base for enjoying a wonderful coastal experience,” Trent said.
“The addition highlights the enduring strength of the Comfort brand. In a competitive market, our globally recognised name helps franchisees build trust and stand out.”
Comfort has been trusted by business, leisure and emerging ‘bleisure’ travellers for more than 40 years. It’s the largest brand in the Choice Hotels portfolio, with over 160 properties in the Asia-Pac region, and more than 2000 worldwide. With a strong reputation for value, reliability and convenience, Comfort brand hotels offer everything guests need for an enjoyable stay.
The hotel also joins the Choice Privileges program, Choice Hotels’ award-winning travel rewards program, where members can earn and redeem points for reward nights at properties across 7,500 Choice-branded hotels, spanning a diverse portfolio of brands in 46 countries and territories.
For booking details or for more information, visit choicehotels.com.