Choice Hotels Asia-Pac has unveiled its latest marketing campaign, Travel Values, asking travellers to consider the things they value most when it comes to travelling.
Travel Values aims to highlight how choosing the right hotel can unlock more meaningful travel experiences – giving guests more value from every trip so they can enjoy more of the moments they really care about.
Choice Hotels Asia-Pac Senior Director Commercial & Revenue Management Kari Hunter said the campaign taps into the growing sentiment from guests who are seeking unique, enriching experiences when they travel.
“We know that travellers are increasingly prioritising experiences over things, so value has taken on a new meaning for people,” Kari said. “Today’s consumers want to stretch their travel dollars further by unlocking more: more trips, more experiences, and more memories. This campaign taps into this shift, reframing the definition of value and showing how Choice Hotels continues to empower guests to get more out of every stay.”
The campaign creative embraces the idea that value means something a little different to everyone. Whether you value an extra round of golf, taking in a show, or spaces designed to unwind and recharge, the campaign demonstrates that Choice Hotels has every kind of trip, and every kind of traveller covered.
The integrated media campaign will run across television, radio and digital channels, reaching travellers wherever they are planning, dreaming about or booking their next trip.
To view the ad campaign, click here.