Choice Hotels Asia-Pac launches Asia’s first Ascend Hotel Collection property with Japan’s hotel around TAKAYAMA

Leading hotel group Choice Hotels Asia-Pac together with Choice Hotels Japan is excited to launch the first Ascend Hotel Collection hotel in Asia this month, with the opening of “hotel around TAKAYAMA” in Takayama City, Japan.

Recognised as the hotel industry’s first and largest soft brand, Choice Hotels’ Ascend Hotel Collection is celebrating its 15th anniversary in 2023. Designed for travellers seeking unique experiences in exceptional surroundings — and powered by the award-wining loyalty program Choice Privileges — the upscale Ascend Hotel Collection has more than 320 upscale hotels with unique properties and signature styles in 15 countries.

Boasting 152 rooms (both Japanese and western style), hotel around TAKAYAMA is an ideal base for travellers to explore the historical city of Takayama, surrounded by the scenic countryside of the Japanese Alps. The hotel embodies the regional travel concept of being a “good local”, featuring a restaurant celebrating the best of local produce, a store selling local products and a build-your-own travel guide wall featuring 100 of the best local attractions.

Choice Hotels Asia-Pac CEO Trent Fraser says the latest addition of “hotel around TAKAYAMA” is dynamic evidence of the Ascend Hotel Collection’s continuing global expansion.

“With the Ascend Hotel Collection celebrating 15 years, we’re thrilled that the brand’s introduction to Japan is through such an authentic property as hotel around TAKAYAMA ,” Mr. Fraser says.  “This is a unique hotel that reflects the charm of the region in which it’s located.

“We’re inspired to continue building on the Ascend Hotel Collection’s success this anniversary year, as we look forward to welcoming more unique and boutique properties to our portfolio and provide guests with even more options around the world.”

Choice Hotels Japan, holder of Choice Hotel International’s master franchise agreement in Japan, has more than 70 properties across the cities of Tokyo, Nagasaki, Hiroshima, Osaka, and Fukuoka under the Comfort and Ascend brands.

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