Leading international hotel franchise group Choice Hotels Asia-Pac has expanded its portfolio into the north-western Sydney business and sports hub of Castle Hill.
Quality Apartments Castle Hill is the newest addition to the expanding Sydney network, offering short and long-stay fully serviced apartments in a prime central location for travellers working in the area, and for families and couples who want a base to explore Sydney’s best attractions.
Formerly a Quest branded property, the Quality Apartments Castle Hill is well-established with 15 years under the same management, staff, and ownership. The Apartments are popular with corporate travellers, with a significant loyal customer base of locally contracted trades, leisure, school, and sporting groups.
The property is just 32km from Sydney’s CBD and just 11km from the exciting cosmopolitan buzz of Parramatta, offering comfortable, spacious, and well-equipped studio, 1, 2 and 3-bedroom apartment accommodation.
Guests can enjoy modern restaurants, cafés, and shopping at the door, while local attractions and adventure is just a few minutes away, including the Koala Park Sydney, Tree Tops Adventures in nearby Cumberland Forest, and the many sporting and shopping attractions of “the hills”.
General Manager Mathew Child brings deep industry experience to the Choice Hotels Asia-Pacific franchisee network and has a passion for loyalty and relationships. He is a board member of the Blue Mountains Hotel Management School, and industry mentor.
Mr Child said: “Joining Choice Hotels Asia-Pacific and being part of its strong, global loyalty program was a key driver for us. I’m excited to offer our customers a program that rewards them for their great stays with us and gives them value when staying at Choice properties across Australia and overseas.”
Trent Fraser, CEO of Choice Hotels Asia-Pac, said: “I’m delighted to bring a partner to the group who has such enthusiasm for relationships, customer retention and loyalty. We are proud to bring the benefits currently enjoyed by our 480,000+ local Choice Privileges loyalty program members to their guests.
“These challenging times have shown that relationships and going the extra mile to ensure guests are looked after and their needs are met are key to success. Mathew and his team have an exceptional track record in this space.”
The Choice Hotels Asia-Pac group has enjoyed a strong Covid recovery this year, with record breaking direct online growth in February –increasing 26 percent on 2021 numbers, and 41 percent on 2019 numbers.
“February was the highest direct online booking month for Choice Hotels Asia-Pacific on record. We are pleased to welcome domestic and international travellers as they become more confident and ready to travel for work, family and leisure in 2022. “
For booking details or for more information, visit ChoiceHotels.com.
