Leading hotel franchise group, Choice Hotels Asia-Pac, is thrilled to announce the winners of its highly anticipated Hotel of the Year Awards 2021, shining a light on the top performing hotels across its growing network.
Five franchisees have been selected based on exceeding excellent customer service and amazing guest experiences across each of Choice Hotels Asia-Pac’s five brand categories – Ascend Hotel Collection, Clarion, Quality and Econo Lodge – and celebrated with this prestigious annual award.
The Choice Hotels Asia-Pac Hotel of the Year 2021 winners are:
• Ascend Hotel Collection: Ingot Hotel Perth, Ascend Hotel Collection, WA
• Clarion: Clarion Suites Gateway Melbourne, VIC
• Quality: Quality Inn Ashby House Tamworth, NSW
• Comfort: Comfort Inn Hervey Bay, QLD
• Econo Lodge: Econo Lodge Border Gateway Wodonga, VIC
The award winners were announced as part of Choice Hotels Asia-Pac’s two-day conference, which united 300 franchisees, suppliers and partners to not only reward the network’s best, but come together following a two-year hiatus, and learn about the strong outlook for the tourism industry.
Choice Hotels Asia-Pac Chief Executive Officer, Trent Fraser, said it was fantastic to be able to recognise the franchisees who continued to deliver outstanding customer service for their guests, particularly during a challenging and unprecedented period.
“This year’s Hotel of the Year Awards could be the most important ones we’ve seen. I feel so proud to be part of a group that has demonstrated best practice accommodation and hospitality innovation during an incredibly disruptive two years.
“This is a special occasion to thank our network of valued franchisees and feel excited about what’s ahead. Our booking figures have soared since travel restrictions eased, eclipsing pre-pandemic figures. I think that is a good indicator that there is strong demand for business and leisure travel,” said Mr Fraser.
The Hotel of the Year Awards are measured on a ‘likelihood to recommend’ metric calculated on direct and verified customer feedback, combined with franchisee engagement in Choice Hotels Asia-Pac programs and initiatives such as the Choice Privileges loyalty program, corporate social responsibility partnerships, and numerous marketing promotions throughout the year. The nominees are judged by a panel from the Choice Hotels Asia-Pac executive team.
Choice Hotels Asia-Pac also announced additional awards of major significance, including:
• Mark Pearce Rising Star Hotel of the Year – Quality Hotel Lincoln Green, New Zealand
• GM of the Year – Kelly Sullivan, Quality Hotel Lakeside, Bendigo VIC
• Choice Privileges Hotel of the Year – Econo Lodge Border Gateway, Wodonga
• Best New Hotel of the Year– The Beachcomber Hotel & Resort, Ascend Hotel Collection,
Toukley NSW
Individual press announcements for each of the awards above are available upon request.
For further information about Choice Hotels Asia-Pac, visit choicehotels.com
