Terminus Apartment Hotel Awarded International Ascend Hotel of the Year Title

Terminus Apartment Hotel, Ascend Hotel Collection, located in Newcastle named International Ascend Hotel of the Year.

Australian hotel, Terminus Apartment Hotel in Newcastle, part of the Ascend Hotel Collection, has been recognised from a global lens after being named as International Ascend Hotel of the Year.

Announced by one of the world’s largest hotel groups, Choice Hotels International, the annual ‘Best of Choice’ awards recognise the business’s top-performing franchisee properties globally.  One accommodation provider from each Choice Hotels brand (Ascend Hotel Collection, Clarion, Quality and Comfort) worldwide is judged as the international hotel of the year and selected for their commitment to delivering exceptional guest service and operational excellence.

New South Wales’ Terminus Apartment Hotel Newcastle, Ascend Hotel Collection emerged victorious amongst five Ascend Hotel businesses spanning Europe, Asia, Canada, and the United Kingdom that were also nominated for the esteemed title.

The worldwide recognition follows the Australian hotel’s recent awards success after being named as a Choice Hotels Asia-Pac Hotel of the Year winner in 2020, and it was this regional achievement that saw the business shortlisted for the international awards.

“During a year unlike any other in our industry, I am especially proud of the collective response, dedication and resilience of our franchise owners and their hotel staff for everything they’ve done for our guests and the communities they’ve impacted,” said Patrick Pacious, president and chief executive officer, Choice Hotels International. “I want to sincerely thank and congratulate this year’s Best of Choice winners for truly going above and beyond to live up to our brand promise of making guests feel welcome, wanted and respected — every time, despite facing challenging circumstances.”

Franchisee owner and operator, Joe Adendorff, is thrilled that the Newcastle Hotel has been awarded the prestigious achievement, following a particularly challenging year in 2020.

“I am especially proud to receive this global award on behalf of our dedicated ‘Dream Team’ at Terminus Apartment Hotel, Ascend Hotel Collection. Lucy and the rest of the Dream Team do everything they can to make our guests’ stay amazing. As we continues to navigate the challenges of COVID-19, it’s incredible to see how the Dream Team, along with other like-minded operators, have been able to adapt and introduce creative and strategic solutions ensuring we deliver exceptional customer service.

“It’s a true honour and testament to the team – I cannot thank them enough for their contribution, agility and perseverance, as we celebrate this prestigious award together,” says Mr Adendorff.

The annual global awards were judged by Choice Hotels International’s senior executive team and were announced virtually.  

Trent Fraser, Chief Executive Officer of Choice Hotels Asia-Pac, said “On behalf of Choice Hotels Asia-Pac, I extend my congratulations to Joe Adendorff and the entire team at Terminus Apartment Hotel, Ascend Hotel Collection, who rode out a particularly challenging year for the accommodation sector, and demonstrated pivotal behaviour, stayed resilient and delivered exemplary customer service. The team are so well-deserving of this award and I’m delighted to see their commitment and hard work acknowledged as part of the 2020 international awards.”

Recognised as a #1 rated property in the Newcastle region on TripAdvisor, Terminus Apartment Hotel, Ascend Hotel Collection is a heritage-listed building comprising of individually designed and decorated one and two-bedroom apartments, which offer views over the sparkling Newcastle harbour, city and nearby historic buildings. Other amenities featured the rooms include; modern interiors, a fully-equipped kitchen, air conditioning, free Wi-Fi, and the ever popular Netflix.

Guests are a stone’s throw away from everything Newcastle has to offer. The Hunter River foreshore, Nobby’s Lighthouse and Newcastle Beach are just a few popular attractions located nearby. It is the perfect coastal destination for that short break to help re-set, re-charge and explore.

For further information about Choice Hotels Asia-Pac, visit choicehotels.com.

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